Shannon Harvey Insurance

It's amazing how much influence a realtor can have on a homebuyer, whether it's which neighborhoods are most appealing, which builders have the best reputations, or which lender is currently offering the lowest interest rates. Another area I've seen some realtors separate themselves from their competition is in pointing out a few things about homeowners insurance, especially since it's easy to think all homeowners insurance policies were created equal (even though they're not).

Here are 4 tips I've heard Expert Realtors give that are not only beneficial to their clients, but also add value to the realtor/buyer relationship.

1.     Since you're married...for about $25/year, you can usually increase the limits on covered losses for Jewelry/Silver/Watches/Furs to $10,000. Otherwise, it's usually only $1,000 for Jewelry & $2,500 for Silver. If you notice a beautiful diamond ring, it's a good bet the owner wouldn't sell it for $1,000 which is essentially what they would be doing if it was lost and they only had the standard coverage on their homeowner's policy.

2.     Since you have a child in college (or soon to be in college)...if they're in a dorm, then covered losses would usually fall under your homeowner's insurance policy. If the student is renting an apartment, you'll want them to obtain a renter's policy. The average renter usually has $30,000 in personal belongings (think about jeans, shoes, and other clothing in the closet, ALONG with any computer equipment) which can be covered for roughly $180/year...which is usually what they'll pay for just a few textbooks during the semester.

3.     You mentioned your photography/music equipment...for about $20/year, you can usually increase the limits on covered losses for Music/Photography equipment to $5,000. Otherwise, it's usually only $1,000. And if they're like most enthusiasts that I know, they likely collect equipment much like stamp collector collects stamps...and the standard coverage simply won't do.

4.     With Identity Theft on the rise for the 9^th year in a row...you should consider adding Identity Theft Protection to your homeowner's insurance coverage, which can often be done for about $30/year. Identity Theft is on the rise and remains the top reason for consumer complaints for the 9th year in a row (and these types of crimes tend to INCREASE during a recession). According to www.IDTheftCenter.org: Victims now spend an average of 600 hours recovering from this crime, often over a period of years. Based on 600 hours times the indicated victim wages, this equals nearly $16,000 in lost potential or realized income.

The great thing about these 4 tips is that a potential problem can be solved for less than most of us spend to fill up our tanks with gas. If a covered loss occurs, your customer would get plenty of mileage out of the money they've spent. There are usually no traffic jams on the extra mile and with these 4 easy observations, you can not only help your clients but you'll also endear them to you for future transactions.