My birthday was 2-weeks ago. Want to guess how many of my relatives sent me a birthday card? How about my closest friends? Surprisingly quite a few (or more than I deserve, as Dave Ramsey would say), but fewer than in years past. Want to take a guess why? That's right...many of them simply sent me Happy Birthday wishes through Facebook and email. Don't get me wrong, I appreciated every one of them...but the birthday cards really stood out.
You know how special you feel when you get an unexpected birthday card in the mail? You get that warm feeling inside because someone remembered you that you didn't expect.
This is how your customers feel when they receive a birthday or anniversary card from you. They expect one from close family and friends but you are one person that they don't expect to remember. When you do remember that just endears you to your customer even more.
You can do this at different times throughout the year such as, anniversaries, birth of new babies, children's birthdays, congrats on a new job, congrats on a new house, etc. I send out birthday cards to my customers just because I know how much I like getting them.
Any event that you know about for your clients is worth it for you to send a little card or note to let them know you care. This makes you a friend and not just a salesperson. And take it from me...you get a great feeling inside when someone emails you or (gasp!) actually picks up the telephone to tell you how much they appreciated you remembering them.
